How to DIY an evergreen strategy you know works without all the googling.
Or all the hustle.
Get the Sales while you Sleep VIP Day for $997.
Sorry to tell you but you're leaving money on the table if you're not paying attention to email marketing. ↓↓↓
For every $1 you spend on emails marketing, you can expect an average return of $42.
[DMA, 2019]
Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. [Wordstream]
59% of respondents say marketing emails influence their purchase decisions.
[Oberlo]
Email helps you get rid of the hustle.
You know you should be paying more attention to your email list. You signed up for Mailchimp a while ago, caught the Mailerlite bug and now you're enamored with Flodesk emails and wish your ideal clients were seeing your name pop-up in the "from" section of their inbox.
But the problem is ... you don't know what to say to them. You've said you're putting launching a course or membership on your 2020 to-do's and that you'll start a list when you're ready to do that.
I mean, that'll work? Right?
Wrong.
It's totally a putting the cart before the horse situation.
True, you may only have your mom, 3 friends from college, and the family dog on the list but you'll never actually get people to your course WITHOUT an email list. I know, all the people you see selling on Instagram have you thinking it's possible.
But here are the real facts about your biz + Instagram:
- Instagram can shut you down whenever they feel like. And you'll lose all of those followers with no way to get them back.
- You can't take your followers with you. With an email list you can pack it up and transport your subscribers from service to service but with Instagram, you can't do anything close to the same.
- The conversion rates with an email list are 174% HIGHER than with social media.
Even knowing that, the instant gratification of putting up a 3-second Instagram Story can feel like, "HEYYY! I did something for my biz today!"
But unfortunately the ROI of that "something" expires 24 hours after it was created.
Unlike email.
When I started my email list, I just wanted a way to answer all the questions I was getting over and over again. And then I realized how much I was learning about my audience and quickly moved from just serving clients 1-on-1 to creating and selling digital products that I was asked for.
All because I took the time to write a simple email every week.
And that simple email turned into 7K on my first launch and thousands of dollars since. I knew it was way too valuable of a tool to put down ever.
I used my list to develop that launch before I thought I would be ready (because this nerd got the data to prove she was ready). And now I get to keep doing what I love and serving people at every stage of business.
Take a deep breath.
Imagine ... if your email list told you exactly what to create to start selling in your sleep?
When people started asking if I could create email content for them (mind you, I wasn’t even writing about email marketing at this point) I did (I do). But I can’t help everyone 1-on-1 so when the requests got too high, I found a way to do what I help all my clients do.
Serve more people, doing what you love, and making more $$$.
Introducing
An evergreen marketing strategy VIP Day.
A VIP Strategy session to plan your evergreen sales funnel + 90 days of content. And all the tools to help you execute the plan that brings sales in while you sleep.
Here's what you'll get:
- my custom Sales while You Sleep strategy call to create a personalized evergreen strategy that works for your clients AND your lifestyle
- Written and visual personalized email, ad, and organic content strategy.
- 4-weeks unlimited written copy reviews to support you as you DIY your content
- Set-up of metric dashboard so you know what to track to ensure success moving forward
- Templates, swipe files, and guides to make writing your content easier for you
How this works:
1
You complete a questionnaire describing your sales goals and schedule your VIP Day.
2
It’s VIP Day! We kick it off with a strategy call in the am where we dig into your goals and discuss a content strategy that works for you.
3
I spend the rest of the day working on and then delivering a written and visual version of your strategy (and periodically reaching out for clarification). For the next 4 weeks after delivery, I’m on standby to review sales copy as you create it.
Imagine having these skills and tools in your back pocket ...
- Jumpstarting your email list (so you can stop putting it on your list of goals every quarter).
- Figuring out how to stop losing leads that are yours (because you don't know how to present your offers to them!).
- Implement a custom tailored strategy AND how to iterate on it in the future (without earning a degree in Googling).
- Build an email community eager for what you create (so you can build a biz that helps you take time off and still get paid).
Are you ready to create the “omg! I need this!” feeling for your audience ... with hustling for each and every client?
Hey there! I’m Aleia, an email marketing copywriter, lover of spreadsheets (ahem: Airtable) and plant mama of 37.
Why does this matter to you? Plant mamas nurture things and make them grow. So who better to have their hands on the funnel that's going to optimize your leading source of revenue.
And what do spreadsheets have to do with any of this? That means I know how to break things down and get to know that. What do I know about you? You’re working your tail off serving your clients, loving on your family, and if we’re being honest … trying to keep your sh!t together in a pandemic.
This pandemic isn’t going anywhere, everyone is online, and you have to find a way to stand out from all the noise.
Standing out from the noise is how I got here. I was a new college grad armed with a BA in Creative Writing and a MA in totally-less-relevant-subject with a resume that looked like everyone else's. So I got a job and used it to get skills to help me navigate the web. Taught myself web development, quit said job and I’ve been making it work as a biz owner ever since.
So there I was, traipsing along as a self-taught web developer who wrote an email that brought in 7K. I decided to pull my degree off the shelf and dive head first into the land of email marketing copywriting. And that 7K email, psssh! I’ve 4X’d these results for my clients since stepping into my purpose to help YOU better connect with your audience.
Are you ready?
Wondering if 60-Minutes to Sales while you Sleep is right for you? Let's talk.
What will my strategy look like?
Your final strategy will include the lead generation strategy that works best for you (hint! that may not be ads), a welcome sequence outline, and 12 email topics that are tailored to your goals. The strategy will include strategically placed opportunities to pitch (without being too salesy), as well as opportunities to learn more about your audience and get ready to launch your next large offer.
How much time is required?
When you purchase the bundle, you'll receive a questionnaire to help me start building out your strategy. From there you'll schedule your VIP Day which includes a 60-minute strategy call in the AM and your final strategy delivered within 24 hours.
In the meantime, all of your digital bonuses will be available immediately so you can get started implementing those!
How does email access work?
As you go through the process of writing your first emails and implementing your strategy, I'll be around to help you troubleshoot as you go. All emails will receive a response within 24-48 business hours (depending on the complexity of the ask).
What if I have a tiny email list? Will this work for me?
Yesss! If you set good habits with how you treat your list when it's small, you'll be able to get high engagement form day 1, which results in more conversions. A large list (eventually) means more funnels NOT less nurturing.
Eeeek, I don’t have an email list yet? Will this work for me?
Yes! Nurturing your email list is important when there are 10 people on your list and when there are 100,000 people on your list. If you're starting from scratch, this is the perfect opportunity to lay a good groundwork for how you treat your list (and then how they show up as raving fans in return)!
I'm a service provider will Sales while you Sleep still work for me?
Offff course! Nurturing your clientele is very important an any stage.
If you are considering selling digital products in the future, your list is the PERFECT opportunity to do research on exactly what kind of product that should be.
You can sell your services to your list just by sharing your expertise. A weekly email is just a little reminder, "heyyy, I'm here!" which can catch your perfect client at the right time as you continue to provide value.
Do I need anything extra for this to work?
Nope! All you need to have is an email list service provider like Flodesk, ActiveCampaign, ConvertKit, Mailchimp, or Mailerlite! I use an Airtable database to track emails but if you're not familiar I provide a Google Sheet backup.
If you're implementing funnels (which you should be doing at some point) then I encourage a paid email provider but if you're just getting started, a free service can work!
Is everything available immediately?
When you purchase, you'll get immediate access to all of the digital files and you'll receive a follow-up email to schedule your strategy call. Following the call, you'll receive your personalized strategy within 24 hours.